BOSCH ROXX

A project commissioned by the leading Demonstr8 agency from Brussels for a new and extremely powerful vacuum cleaner by Bosch. We designed a display that has 6 cylinders containing dirt that no normal vacuum cleaner can suck up. Interested customers or stand visitors can use Bosch Roxx to see for themselves how effective the new vacuum cleaner is. A perfect example of brand activation, proven by the fact that the displays have been produced in great numbers to show the power of Bosch Roxx all over Belgium’s prime retailers for electronic appliances.

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